Core, theme, and plugin updates on staging
Updates get applied to a staging copy, checked, then pushed. Updating a live WordPress install and hoping is how facility sites end up with a white screen on a Saturday night.
The short answer
Healthcare website maintenance is the recurring work of keeping a provider site online, patched, accurate, and legally safe after launch. In behavioral health it covers more than software updates. Forms that collect protected health information have to keep delivering into a system covered by a business associate agreement, tracking scripts have to be audited whenever anyone adds one, staff credentials and accreditation dates have to stay current, and closed programs need redirects instead of 404s. The failure mode is silent, so the work runs on a schedule rather than on complaints.
number of sites under active maintenance — confirm with Tim
Facility sites we maintain
monthly maintenance price range — confirm
Typical monthly cost
What it includes
Healthcare Website Maintenance: what it covers
Uptime and form monitoring
The site gets pinged continuously and every form gets a live test submission on a schedule. A form that silently stops delivering is the most expensive failure on this list and the one nobody catches.
Call tracking verification
We confirm the tracked numbers still swap correctly on every template. Plugin updates and cache changes break number swapping regularly, and the damage is invisible in your analytics.
Tracking script audit
Every tag on the site reviewed against where it sits. A pixel added to an intake page by a well-meaning ad vendor is a HIPAA exposure, not a marketing decision.
Backups with tested restores
Offsite, versioned, and restored to a test environment periodically. A backup nobody has restored is a hypothesis.
Content accuracy pass
Staff who left, clinicians whose state licenses lapsed, accreditation dates, insurance carriers you no longer take, and programs you closed. Families check licensure boards, and a stale bio is a credibility problem.
Downtime is missed calls
A treatment center site going down at 2am does not generate a support ticket. The family looking for a bed refreshes once, then clicks the next result. You never see the loss, which is exactly why the budget for prevention is the first thing cut.
So monitoring runs on the things that produce calls rather than on server metrics. Is the site up, does the form deliver, does the tracked number ring, does the SSL certificate expire this month, and did DNS change without anyone telling us. Alerts go to a person with the access to fix it.
Sites drift after launch
Twelve months after a launch, a facility site has a new pixel from an ad vendor, three plugins nobody can name, a program page for a level of care you stopped offering, and a bio page listing a clinical director who left in the spring. None of it happened on purpose. It accumulated.
Plugin vulnerabilities are the sharper edge. WordPress plugin flaws show up in CISA's Known Exploited Vulnerabilities catalog, and healthcare sites are a target because of what is behind the forms. HHS publishes every breach affecting 500 or more people on a public portal, permanently, with the organization's name on it. That page is the cheapest argument for patching on a schedule.
Compliance drift is the part general maintenance vendors miss. They will update your plugins and never ask why an analytics script is running on a page titled 'signs you need detox'.
What actually happens each month
Updates on staging, then live. Backup verified. Uptime and form tests reviewed. Tracked numbers checked on each template. Broken links and 404s fixed or redirected. Speed spot-checked against Core Web Vitals. Tag inventory reviewed against the pages it runs on.
Then a log. You get a plain list of what was changed, what broke, and what we are watching. If a month is quiet the log says so rather than being padded into a report.
Free audit
Want this looked at on your site?
We audit your rankings, ads, and call tracking, then show you where admissions are leaking. Yours to keep either way.
Prefer the phone? (561) 269-2833
Who we help
Programs we run this for
Drug and alcohol rehab
Fourteen years in behavioral health, all of it spent getting rehab centers on the phone with people who need a bed. We know your competitors, we know which searches produce a call, and we know which ones only produce a report.
Mental health centers
We market outpatient mental health, PHP, and IOP programs. Different searcher than rehab, different ad rules, same job: make the phone ring and know which dollar made it ring.
Primary care practices
A practice needs a specific number of new patient calls a month to hold its panel size and its payer mix. We build to that number, report against it, and tell you when the channel stops producing it.
Physicians and medical practices
By the time someone dials your office they have read your Google reviews, opened Healthgrades, and looked at a photo of you from 2014. Most practices have never once checked what that person sees.
Assisted living and nursing homes
Type your city and level of care into Google. The top results are referral aggregators, and every move-in they send you costs a placement fee.
FAQ
Questions we get asked
Our IT person handles the website. Why would we pay for this?
If they are testing form delivery, verifying call tracking swaps, and auditing which scripts run on which pages, you do not need us. Most internal IT keeps the server up and has never been asked to check whether the insurance verification form still arrives, because that is a marketing failure rather than an IT one.
What is the most common problem you find?
Forms that stopped delivering. A plugin update, an SMTP credential change, or a spam filter quietly breaks the path and submissions vanish. It has usually been broken for weeks before anyone connects it to the drop in calls.
Will you maintain a site you did not build?
Yes, after an audit. Sometimes the audit says the site is fine and needs a maintenance plan. Sometimes it says the theme is abandoned, the plugins are unpatchable, and a rebuild costs less over two years than propping it up. We will tell you which one it is.
Does maintenance include content changes?
Small ones. Swapping a staff photo, updating hours, adding an insurance carrier, fixing a typo. New pages and new program content are project work, and we scope them separately so a maintenance retainer does not quietly become an unlimited content agreement.
How fast do you respond if the site goes down?
stated response-time commitment for outages — confirm with Tim. Monitoring usually flags an outage before you notice it.
Free audit
Find out where your calls are leaking.
We take apart your rankings, your ads, and your call tracking, then show you where the calls are going instead of to you. The audit is yours to keep whether we work together or not.
Prefer the phone? (561) 269-2833