Improving the effectiveness of your admissions reps
Answer rate, speed to lead, call scoring, and follow-up cadence: the four things that decide how many of your calls become admissions.
02Assisted living and nursing home SEO
Nursing home SEO for assisted living and skilled nursing communities: adult-child search intent, CMS ratings, pricing pages, and tracked tour calls.
03Dental practice email marketing
How a dental practice uses email to reactivate lapsed patients and book treatment already diagnosed, what HIPAA allows, and where the channel stops working.
04The digital market for addiction treatment
Where admissions calls come from in addiction treatment, who you compete with for them, and the two rules that decide how you can buy them.
05The digital marketing KPIs that actually matter
The digital marketing KPIs that predict admissions, the vanity metrics agencies report instead, and how to build the chain from impression to admitted patient.
06Does your recovery center need a Google Ads agency?
When a Google Ads agency for rehab is worth the fee, when running it in-house is smarter, and the questions that expose an agency in one call.
07What a drug rehab consultant does
What a drug rehab consultant does, what they charge for, which parts you can do yourself, and the kickback rules that make some fee structures risky.
08Drug rehab lead generation
Drug rehab lead generation that builds a channel you own instead of buying shared calls. EKRA-aware, call-tracked, and counted in admissions.
09Drug rehab PPC
Drug rehab PPC managed for phone calls, not clicks. Call-only campaigns, a negative list rebuilt weekly, and tracking that ties an admission to its keyword.
10Drug rehab SEO
SEO for drug and alcohol rehab centers. We rank the pages families search before they call, and we track which rankings produced the calls.
11How to get more patients to your practice
How to get more patients without buying more traffic: the four numbers that decide volume, and why answer rate is usually the cheapest one to fix.
12Google Business Profile optimization for healthcare providers
Google Business Profile optimization healthcare providers get wrong: name and category rules, practitioner listings, HIPAA-safe review replies, suspensions.
13A healthcare marketing strategy, in the order we run it
A healthcare marketing strategy in the order it gets executed: instrument the phone, build the page structure, then buy the terms with intent.
14Healthcare marketing trends worth acting on
Which healthcare digital marketing trends are worth budget this year and which are noise: AI answer engines, HIPAA tracking rules, ad policy, and call quality.
15Healthcare SEO
Healthcare SEO measured in booked appointments. YMYL clinical authorship, HIPAA-aware tracking, and every call attributed to the page and query behind it.
16Hospital SEO
Hospital SEO built around service lines, physician directories, and price transparency pages, measured in appointment calls rather than site sessions.
17How to get Google reviews (and why they decide admissions)
How to get Google reviews without breaking Google's policy or HIPAA, why reviews decide admissions calls, and how to handle the bad ones honestly.
18How to start a rehab center
What it takes to open an addiction treatment center: state licensure, accreditation, insurance contracting, and the census problem nobody warns you about.
19Increasing your online presence: a practical guide
Four surfaces decide whether a healthcare provider gets found: your pages, your Google Business Profile, directory listings, and reviews.
20Joint Commission accreditation for behavioral health
Joint Commission accreditation for behavioral health programs: what the survey covers, how long the process runs, what it costs, and why insurers effectively require it.
21Lead generation for MAT clinics
Lead generation for MAT clinics: same-day intake searches, buprenorphine and methadone terms, EKRA-safe structure, and calls tracked to the keyword.
22Local SEO for rehab centers
Local SEO for rehab centers: Google Business Profile, map pack rankings, and review flow for facilities that need the phone to ring from nearby families.
23PPC for mental health centers
Mental health PPC managed for intake calls, not clicks. Payer-aware targeting, restricted-category ad policy, and call tracking on every campaign.
24Plastic surgeon SEO
Plastic surgeon SEO built on procedure pages, before and after galleries, and board certification signals, tracked to consultation calls and bookings.
25ROI-focused digital marketing for healthcare
In healthcare, ROI focused digital marketing is measured in cost per admission. Getting to that number takes three connections most ad accounts never make.
26SEO for mental health centers
SEO for mental health centers built on condition pages, insurance and licensure detail, and call tracking that ties rankings to intake calls.
27Social media marketing for drug rehabs
Social media marketing for drug rehabs: what it does for admissions, what it does not, and the privacy rules that govern every post.
28Substance abuse billing services
What substance abuse billing companies do, how they charge, the codes and levels of care they have to know, and how to tell a good one from a bad one.
29PPC for TMS clinics
PPC advertising for TMS clinics built around treatment-resistant depression intent, insurance prior authorization, and calls tracked to booked consults.
30A guide to topic clustering for behavioral health centers
Topic clustering SEO for treatment centers: use your licensed levels of care as pillars, build one page per question, and stop pages competing with each other.
31Warning signs of a bad web designer
The warning signs of bad web designers, from redesigns that kill rankings to contact forms that email patient information in plain text. What to ask first.
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