The drug rehab marketing agency where Quantum started.
Fourteen years in behavioral health, all of it spent getting rehab centers on the phone with people who need a bed. We know your competitors, we know which searches produce a call, and we know which ones only produce a report.
The short answer
Drug rehab marketing reaches people at the moment they decide to get help. It works differently from ordinary healthcare marketing: Google requires LegitScript certification before a facility can run ads at all, national directories dominate the organic results, and the conversion is a phone call, usually placed by a family member, often at night. The number that decides whether it worked is cost per admission. Sessions, rankings, and impressions do not fill beds.
admissions calls per month across rehab clients — verify with Tim
Calls produced for rehab clients monthly
cost per admission improvement — verify
Typical cost per admission change in year one
Almost every facility we talk to has traffic. What they cannot tell you is which of it produced an admission. The agency reports sessions and rankings, the census stays flat, and nobody explains the gap.
The demand is there. More than 20 million American adults have a substance use disorder in a given year and most of them never get treatment. The problem is being findable the hour somebody decides to act, and reachable by phone when they do.
Addiction treatment is the most restricted category in paid search outside of pharmaceuticals. Google requires LegitScript certification before your ads run at all, and agencies that have not been through the application before get their clients rejected.
Organic is no easier. Google classifies addiction content as Your Money or Your Life, so clinical accuracy, a named author, and real citations decide whether a page ranks. Agencies that win other verticals by publishing volume get nowhere here.
Then there are the directories. Knowing which ones send admissions and which send noise takes years of listening to call recordings, and it is the kind of thing you cannot read in a case study.
Detox, residential, PHP, and IOP each attract a different searcher with a different urgency. They need separate pages targeting separate queries, not one services page trying to cover all four.
LegitScript certification, compliant ad copy, and landing pages built to match the exact query. Managed against cost per admission, not cost per click.
Most admissions start close to home. Google Business Profile, directory consistency, and a review process that runs without your staff remembering to ask.
A unique number per campaign, keyword, and landing page, flowing into your CRM so admissions and marketing finally read the same numbers.
Which campaigns produce calls that become admissions, and what each one costs. That is the number that sets next quarter's budget.
Services
Other agencies report positions; we report phone calls. Every keyword we chase is one a family types when they are ready to place someone, and every call traces back to the page that earned it.
Our best-fit accounts run $50,000 to $100,000 a month through Google. Run right, paid search is the only channel that produces admissions this month; run badly, it funds your competitors' research.
Families search for help close to home, and the map pack sits above every organic result on that search. Ranking your locations there is a different job than ranking a website, and for treatment providers it carries rules nobody else deals with.
Lead generation in this industry has a bad name for good reasons: the same inquiry sold to four facilities, per-admission deals that violate federal law, dashboards full of form fills nobody answered. We build the opposite — your own inquiry flow, on your own numbers, tracked to the admission.
Every page, every campaign, and every listing gets its own number. When admissions picks up, we already know what made the phone ring.
Free audit
We audit your rankings, ads, and call tracking against the programs you compete with, then show you what is leaking. Yours to keep either way.
Prefer the phone? (561) 269-2833
Compliance
This is the part that catches agencies who have not worked in this category before.
Google requires it before any addiction treatment provider can run search ads. The application involves a documentation review and ongoing monitoring. We have taken facilities through it repeatedly and know what gets an application rejected.
Certification lets your ads run. It does not make them compliant. Claims about outcomes, success rates, and guarantees are restricted, and violations suspend accounts rather than warn them.
An audience list built from behavior on your treatment pages can be protected health information. We configure tracking so remarketing and analytics do not create that exposure.
Florida and several other states regulate how treatment leads may be acquired and paid for. Marketing structured as payment per admission is a legal risk in those markets.
Further reading
No gate and no form. These go further than a services page reasonably can.
Answer rate, speed to lead, call scoring, and follow-up cadence: the four things that decide how many of your calls become admissions.
Where admissions calls come from in addiction treatment, who you compete with for them, and the two rules that decide how you can buy them.
When a Google Ads agency for rehab is worth the fee, when running it in-house is smarter, and the questions that expose an agency in one call.
What a drug rehab consultant does, what they charge for, which parts you can do yourself, and the kickback rules that make some fee structures risky.
Drug rehab lead generation that builds a channel you own instead of buying shared calls. EKRA-aware, call-tracked, and counted in admissions.
Drug rehab PPC managed for phone calls, not clicks. Call-only campaigns, a negative list rebuilt weekly, and tracking that ties an admission to its keyword.
SEO for drug and alcohol rehab centers. We rank the pages families search before they call, and we track which rankings produced the calls.
What it takes to open an addiction treatment center: state licensure, accreditation, insurance contracting, and the census problem nobody warns you about.
Joint Commission accreditation for behavioral health programs: what the survey covers, how long the process runs, what it costs, and why insurers effectively require it.
Local SEO for rehab centers: Google Business Profile, map pack rankings, and review flow for facilities that need the phone to ring from nearby families.
Social media marketing for drug rehabs: what it does for admissions, what it does not, and the privacy rules that govern every post.
What substance abuse billing companies do, how they charge, the codes and levels of care they have to know, and how to tell a good one from a bad one.
FAQ
Our best-fit client runs $10,000 a month on SEO and between $50,000 and $100,000 a month in paid search, with the paid number scaling to bed count and market. Total spend is the wrong argument to have. Cost per admission is the right one.
If you want to run Google Ads, yes. There is no workaround worth trying, and accounts that run without it get permanently suspended. Certification takes several weeks and requires licensing documentation, staff credentials, and a policy review.
Paid search produces calls in the first week once certification is in place. SEO takes three to six months on program-type searches and longer on head terms. If your census is under pressure now, start on paid and build organic underneath it.
That describes most of the facilities that call us. We start with a free audit showing where your calls are leaking, and you keep the audit whether or not we work together.
No. We will not run competing programs against each other in the same market and level of care.
Free audit
We take apart your rankings, your ads, and your call tracking, then show you where the calls are going instead of to you. The audit is yours to keep whether we work together or not.
Prefer the phone? (561) 269-2833