Healthcare Marketing Blog

Every guide and client case study we publish for treatment center and clinic owners, with the newest at the top.

31 Articles

Newest First

Nov 3, 2026

Local SEO and AEO Case Study: A Wellness Center Grows Collected Revenue From $845K to $4.53M

Healthcare local SEO and AEO case study: how a wellness center in Latin America grew collected revenue from $845K in 2023 to $4.53M in Q1 to Q3 2026.

Sep 8, 2026

SEO for Mental Health Centers: Condition, Insurance, City.

Condition pages, insurance and licensure detail, and call tracking that ties rankings to intake calls.

Sep 8, 2026

Plastic Surgeon SEO for Patients Choosing a Surgeon, Not a Procedure.

Procedure pages, before and after galleries, and board certification signals, tracked to consultation calls and bookings.

Sep 8, 2026

Hospital SEO for a Site That Is Fifty Sites on One Domain.

Built around service lines, physician directories, and price transparency pages, and measured in appointment calls rather than site sessions.

Sep 8, 2026

Healthcare SEO: Google Grades Your Content Like a Regulator.

SEO measured in booked appointments: clinical authorship for YMYL pages, HIPAA-aware tracking, and every call attributed to the page and query behind it.

Sep 8, 2026

Drug Rehab SEO That Ranks for Searches Ending in a Phone Call.

SEO for drug and alcohol rehab centers. We rank the pages families search before they call, and we track which rankings produced the calls.

Aug 13, 2026

Warning Signs of a Bad Web Designer

From redesigns that kill rankings to contact forms that email patient information in plain text, and what to ask before you hire.

Aug 13, 2026

Topic Clustering SEO for Behavioral Health Centers: Let Your License Pick the Pages

Use your licensed levels of care as pillars, build one page per question, and stop your pages competing with each other.

Aug 13, 2026

Substance Abuse Billing Companies, and How to Pick One

What substance abuse billing companies do, how they charge, the codes and levels of care they have to know, and how to tell a good one from a bad one.

Aug 13, 2026

Social Media Marketing for Drug Rehabs Decides Whether a Family Trusts You.

What social media does for admissions, what it does not, and the privacy rules that govern every post.

Aug 13, 2026

ROI-Focused Digital Marketing for Healthcare

In healthcare, ROI-focused digital marketing is measured in cost per admission. Getting to that number takes three connections most ad accounts never make.

Aug 13, 2026

PPC Advertising for TMS Clinics: Small Audience, Expensive to Get Wrong.

Campaigns built around treatment-resistant depression searches, insurance prior authorization, and calls tracked to booked consults.

Aug 13, 2026

Mental Health PPC Fills the Schedule While SEO Is Still Building.

Paid search managed for intake calls rather than clicks, with payer-aware targeting, restricted-category ad policy, and call tracking on every campaign.

Aug 13, 2026

Local SEO for Rehab Centers: The Map Pack Is Three Results.

Google Business Profile, map pack rankings, and review flow for facilities that need calls from families nearby.

Aug 13, 2026

Lead Generation for MAT Clinics: Same Day or Not at All.

Same-day intake searches, buprenorphine and methadone terms, an EKRA-safe structure, and calls tracked to the keyword.

Aug 13, 2026

Joint Commission Accreditation for Behavioral Health

What the survey covers, how long the process runs, what it costs, and why insurers effectively require it.

Aug 13, 2026

Increasing Your Online Presence in Healthcare: A Practical Guide

Four surfaces decide whether a healthcare provider gets found: your pages, your Google Business Profile, directory listings, and reviews.

Aug 13, 2026

How to Start a Rehab Center

What it takes to open an addiction treatment center: state licensure, accreditation, insurance contracting, and the census problem nobody warns you about.

Aug 13, 2026

How to Get More Patients to Your Practice

Growing patient volume without buying more traffic: the four numbers that decide it, and why answer rate is usually the cheapest one to fix.

Aug 13, 2026

How to Get Google Reviews (and Why They Decide Admissions)

Asking for reviews without breaking Google’s policy or HIPAA, why reviews decide admissions calls, and how to answer the bad ones honestly.

Aug 13, 2026

A Healthcare Marketing Strategy, in the Order We Run It

Instrument the phone first, build the page structure second, and only then buy the search terms with intent.

Aug 13, 2026

Healthcare Digital Marketing Trends Worth Acting On

Which healthcare digital marketing trends are worth budget this year and which are noise: AI answer engines, HIPAA tracking rules, ad policy, and call quality.

Aug 13, 2026

Google Business Profile Optimization for Healthcare Providers

What healthcare providers get wrong on their Google Business Profile: name and category rules, practitioner listings, HIPAA-safe review replies, and suspensions.

Aug 13, 2026

Does Your Rehab Center Need a Google Ads Agency?

When a Google Ads agency for rehab is worth the fee, when running it in-house is smarter, and the questions that expose an agency in one call.

Aug 13, 2026

Drug Rehab PPC: The Most Expensive Clicks in Healthcare.

Paid search managed for phone calls rather than clicks: call-only campaigns, a negative keyword list rebuilt weekly, and tracking that ties each admission to its keyword.

Aug 13, 2026

Drug Rehab Lead Generation Starts with Owning the Phone Number.

How to build a channel you own instead of buying shared calls, with EKRA in mind, every call tracked, and results counted in admissions.

Aug 13, 2026

What a Drug Rehab Consultant Does

What they charge for, which parts you can do yourself, and the kickback rules that make some fee structures risky.

Aug 13, 2026

The Digital Marketing KPIs That Predict Admissions

The numbers that predict admissions, the vanity metrics agencies report instead, and how to build the chain from impression to admitted patient.

Aug 13, 2026

Dental Practice Email Marketing Starts with the Patients Who Left.

How a dental practice uses email to reactivate lapsed patients and book treatment already diagnosed, what HIPAA allows, and where the channel stops working.

Aug 13, 2026

Admissions Rep Training That Raises the Conversion Rate

Answer rate, speed to lead, call scoring, and follow-up cadence: the four things that decide how many of your calls become admissions.

Aug 13, 2026

Addiction Treatment Digital Marketing: The State of the Market

Where admissions calls come from in addiction treatment, who you compete with for them, and the two rules that decide how you can buy them.